Double Yums: A new way to accommodate more guests

TheFork provides various marketing opportunities across the website and app to attract more diners to book your restaurant. With TheFork, you have the chance to entice guests during quieter periods by offering special promotions or discounts. Additionally, you can increase your bookings by participating in our loyalty program, Yums, which appeals to diners who are eager to increase and redeem their accumulated points. But here's the exciting part: TheFork has recently introduced a new marketing tool, Double Yums, to take this initiative one step further. In this article, you'll learn all about TheFork's Yums program, how Double Yums works, and how your restaurant can reap the benefits of these offerings. 

What are Yums?

Think of Yums as reward points that diners earn through TheFork when they make and keep a booking using our website or app. It's simple: each time a guest books a table and shows up, they get 100 Yums as a reward. So, the more bookings they make and honour, the more Yums they rack up. It's a way for you and TheFork to say "thanks" to your customers for choosing to dine with you via TheFork.

What does this mean for you in terms of cost? Nothing. There is no charge to your business for the Yums the guest receives after dining at your restaurant. TheFork simply issues the Yums 3 days after the meal, which is deposited into the guest’s account. When the guest has made and honoured enough bookings, they can redeem their Yums at any restaurant participating in the Yums loyalty programme to receive a discount on their final bill. 

Restaurateurs who wish to allow guests to redeem Yums at their restaurant can easily sign up for the Yums programme. The benefits of using a loyalty programme to reward guests are clear and the Yums loyalty programme has become a popular marketing tool among TheFork’s restaurant partners.

Restaurants participating in the Yums programme get an average of:

• 2.2x more bookings than non-participating restaurants
• Up to 3x more visitors to their restaurant page

The beauty of the Yums programme is guests who collect and use Yums are avid foodies who enjoy dining out frequently. This means they are likely to return to your restaurant, have a low likelihood of no-shows and are exactly the kind guests you want to welcome to your restaurant.

Double Yums: maximizing your restaurant's bookings

Double Yums are exactly what the name suggests, double the amount of Yums! This new ‘flavour’ of Yums has recently been launched in the UK and enables you to encourage guests to book a table at your restaurant to receive 200 Yums instead of 100 Yums. 

This makes your restaurant even more attractive to guests and will allow you to stand out from the competition. Participating restaurants gain extra visibility in the search results on TheFork website and app, enhancing their presence to potential diners.

Double Yums acts as a fast-impact sales tool to help you increase your bookings, with benefits including:

• Up to 50% more people see your restaurant name on TheFork app and website*
• Up to 50% more bookings*
• Fill empty tables faster
• Grow your online reviews
• Attract new guests
   

Benefits of using TheFork's loyalty program

Participating in TheFork’s loyalty program offers numerous benefits for restaurant businesses. This includes a significant boost in bookings and wider reach online with potential diners on TheFork’s platform. Moreover, TheFork encourages your guests who are eager to earn and redeem Yums to keep coming back to your restaurant, helping you to foster a loyal customer base who are likely to recommend your establishment to their friends and family. 

Increased bookings and visibility

Restaurants participating in the Yums program see, on average, 2.2 times more bookings than those not participating and enjoy up to three times more visitors to their restaurant page. The real beauty of the Yums program is that it attracts the right kind of guests—foodies who love to eat out frequently, are more likely to return and rarely no-show. This means more reliable and frequent diners for your restaurant, helping you grow your customer base and maximise your revenue.

What’s more, TheFork Manager, our intuitive restaurant booking platform, means you can manage all your reservations from a centralised location. Additionally, you can benefit from customisable reports and a digital floor plan to streamline your restaurant management and make things easier for your team and your customers. 

Enhanced customer loyalty

The Yums loyalty program enables you to show your most loyal customers that you care by providing them with discounts. By rewarding diners with Yums points for every reservation they make, the program incentivises them to return to participating establishments more often to redeem and convert them into discounts on future meals. This creates a positive cycle of repeat visits, as customers are more likely to see this as even more of a reason to return. What’s more, offering the chance to double those Yums points provides an additional incentive and means your restaurant will benefit from increased visibility on TheFork website and app. Loyalty programs like Yums are a great way to retain customers and keep them coming back for more. 

Getting started with Yums and Double Yums

Do you want to allow guests to redeem their Yums at your restaurant? Or perhaps offer guests the chance to earn double the usual amount of Yums for a booking with Double Yums? Either way, your Account Manager will be happy to talk you through the benefits of each in more detail, with no obligation to sign up at all. To request a call with our team, simply submit your contact details here.

Not a TheFork restaurant partner yet but want to attract more guests and fill some empty tables? We'd love to help - click here to send us your details and we’ll be in touch.