Elevate Your Restaurant Marketing at TheFork with Your Personal Expert

Running a restaurant involves juggling several tasks, and amidst the buzz, marketing can sometimes take a backseat. At TheFork, we get it – but while word of mouth is powerful, a little push in the right direction can go a long way. That's why with TheFork, your restaurant not only secures a space on our website and app but also our advanced reservation system, TheFork Manager. Our partnered businesses also benefit from the guidance of a dedicated restaurant marketing expert to guide them through the ins and outs of restaurant marketing. Meet your account manager – your ally in the world of dining.

The importance of a restaurant marketing expert

We believe that our in-house food marketing experts are crucial to our partner restaurants’ success. Armed with a wealth of restaurant marketing tactics, their impact can directly influence an establishment’s visibility, bookings and customer satisfaction. With their deep knowledge of the industry, our experts can help you discover how to best position your marketing and branding strategies in an overcrowded market, developing targeted strategies across social media and other digital channels to increase your online presence, which translates to physical bookings. By picking up the slack on restaurant branding and cohesion, your marketing expert can help you stay relevant and engaged with customers, without taking your attention away from keeping your business’s standards high. 

Key strategies used by restaurant marketing experts

Branding experts employ several key restaurant marketing strategies to help businesses to generate buzz online and build followings. These include:

• Search Engine Optimisation (SEO): SEO is the process of increasing a website’s search engine ranking, and increasing a business’s chances of connecting with potential customers. Through keyword research and optimised content creation, digital marketing relies heavily on SEO to generate organic web traffic. One easily implementable piece of SEO is to keep your restaurant’s Google Business Profile accurate, complete with opening hours, pictures, and positive reviews. 
• Social Media Marketing: Familiar names like Instagram, Facebook and TikTok drive business growth online. By engaging with customers directly through visual content, Stories and posts, restaurants can showcase new seasonal menus, staff stories, and additional restaurant features free of charge. Restaurant marketing experts will optimise social media pages to boost interactions online, fostering a brand-centric community.  
• Email Marketing: Marketers also use email campaigns to keep brands at the top of customers' minds, sending regular content straight to their inboxes. With email subscribers and the data which they generate, restaurants can also send customers personalised offers, relevant upcoming events and exclusive discounts to drive repeat business. 
• Promotional Campaigns: Time-sensitive offers and themed events are renowned crowd-pleasers, and restaurant advisors will often recommend marketing campaigns to promote businesses during quieter periods. 

Through a combination of these strategies and more, your personal marketing guru can help to attract new guests, retain loyal customers, and keep generating new content to boost your business across all available digital platforms. 

Personal Guidance in Restaurant Marketing

Think of your account manager as an extra pair of hands for your team. Beyond getting to know and understand the nuances of your restaurant, your restaurant marketing expert can place your business within the broader market context. Familiar with the local scene, adept at leveraging marketing strategies, and well-versed in TheFork's offerings, your account manager is your go-to guide for personalised advice, tailored to your specific needs.
 

Comprehensive marketing support from your account manager

Your account manager will be a worthy partner for long-term collaboration. Ask for their advice on the following subjects: 

Tips for Boosting Reservations

Whether just starting or a seasoned pro, your account manager is there to support you on your journey to successful restaurant marketing. Need to increase reservations and fill empty tables? Account managers are equipped with marketing ideas for restaurants to enhance your marketing game. From optimising your profile and utilising special promotions to improving online visibility, your account manager is just an email, message, or call away.

Data-Driven Insights for Stronger Marketing

TheFork Manager's statistics page is a goldmine of information. While gut feelings will only get you so far, your account manager transforms guesswork into informed decisions. Dive into reservation and guest data on your own or let your account manager provide valuable, data-driven insights for effective restaurant marketing and management. Consider your account manager as your personal data analyst.

Continuous Support

Support from your account manager extends beyond marketing activities. Whether you have questions about the software, reservations, the widget or just need advice, your account manager and our support team are ready to assist. With 7-day support via the chat in the reservation system, help is always at your fingertips.

Personalised Training

Navigating TheFork Manager can be a breeze with a personal training session from one of our digital guides. Your account manager will help you get one. Our comprehensive software streamlines restaurant management, but we understand that exploring new features can be daunting. Your account manager can arrange a personalised, digital demo, ensuring you and your team feel comfortable using TheFork Manager to deliver seamless service to your guests.

Succeeding Together

At TheFork, we go beyond offering software; we provide a complete experience where technology and human support work hand in hand, specifically tailored to elevate your restaurant marketing. Let's embark on a journey to take your restaurant marketing to new heights, ensuring more reservations and unforgettable evenings for your guests. We're here to help!
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