Expanding your reach: the variety of ways to market your restaurant group on TheFork

Attracting new customers plays a crucial role in building a strong brand and a successful business. As a restaurant, expanding your client base and bringing in a consistent stream of new diners is the goal, which is why TheFork provides a range of features and tools to help you take your marketing efforts to the next level. In this article, we dive into three exciting avenues to turbocharge your marketing on TheFork.

Benefits of using TheFork for restaurants

If your restaurant wants to serve up success, TheFork is the ideal tool to help you achieve your business goals. In the same way, a secret ingredient can take a dish from good to unforgettable, TheFork ensures your restaurant stands out from the competition and leaves an excellent impression on its diners. With that in mind, let’s explore some of the key benefits of using TheFork for restaurants.

Increase visibility

TheFork is the number one restaurant discovery app in Europe and attracts over 20 million monthly visits in 13 countries. That’s a huge number of potential customers! 

Consider TheFork your front-of-house host who knows exactly how to welcome diners and help get them seated at the best table in the house. With TheFork, your restaurant can benefit from a dedicated showcase page where you can display the best content you need to attract new customers. This is a space where you can share photos of your most mouth-watering dishes, your menu, promotions, opening hours, reviews and much more. TheFork makes it simple for guests to reserve tables and manage their bookings, enhancing the overall customer experience. Furthermore, by inviting diners to write a review about your establishment, you can boost your restaurant’s ranking and visibility on TheFork platform. 

Attract new customers

TheFork enables you to promote your restaurant to a huge crop of potential diners who might not have discovered your restaurant otherwise. The platform’s app has been downloaded more than 30 million times, meaning you’ll be connected with endless hungry diners from all over the world. Moreover, these users are actively searching for dining options; so whether they’re looking for a cosy spot for their next date night or a restaurant chain suitable for a big family feast, your restaurant will be on their radar. 

Increase bookings

There are numerous ways TheFork helps you to fill up your tables and keep the kitchen busy. With a range of key features and tools, TheFork makes it simple for you to connect with potential diners and secure those all-important reservations. Users can search for exactly what they’re in the mood for using the website or mobile app and make reservations through the handy booking widget. What’s more, TheFork diners are two times more likely to dine out at restaurants than non-diners and 38% less likely to no-show! 

Furthermore, with TheFork Manager, our ultimate restaurant booking system, business owners can make the booking process simpler for everyone involved. This effective and easy-to-use restaurant booking system enables you to manage all your reservations, reduce no-show rates and engage with your customers all from a single, centralised platform. 

Promotions

On TheFork, you can cook up some irresistible promotions to lure in diners. By asking for slightly less for your dishes, you’re more likely to fill seats that otherwise would have remained empty. This variable pricing model is one you’re probably already familiar with from the airline or hotel industry. With promotions, you can grab the attention of budget-savvy foodies, families on the hunt for a tasty bargain, or adventurous souls always looking for their next culinary experience. 

Plus, TheFork's user-friendly platform ensures your promotions reach a massive audience, whether you're a cosy family-run bistro or a big, fancy restaurant chain.

Maximising customer loyalty with the Yums  loyalty programLoyalty Program

TheFork's loyalty program is like the cherry on top of the cake when it comes to marketing your restaurant online. With the Yums loyalty program, people who dine out the most through TheFork (i.e. our most loyal base) are proactively searching for venues like yours. Whether you sign the whole group up or just the venues that would benefit most from a boost in reservations - that’s up to you. 

In addition, there’s the possibility to join the Double Yums program. We reward diners with double the number of Yums points each time they book a table and show up for their reservation. These points can then be redeemed for discounts on future dining experiences, helping your restaurant to stand out from the competition. 

For restaurant groups, this is a great way to create a more loyal customer base. Not only do you attract repeat diners, but you’ll also boost your business’s reputation—who doesn’t love discounts, after all? What's more, the Double Yums program gives you precious insights into your customers' likes and dislikes, so you can serve up exactly what they crave.

Boosting visibility with TheFork’s campaignsCampaigns

TheFork's campaigns, like TheFork Festival and TheFork Summer, are the hot sauce to your marketing strategy. These campaigns let you dish out group-wide deals that create a buzz in the dining community. Whether you're offering a discount on a mouthwatering tasting menu or crafting an exclusive holiday weekend deal during TFS, it's all about turning up the heat and bringing in new diners while rewarding your loyal ones. 

What's fantastic about TheFork's campaign feature is that it's as flexible as you want. You can experiment with different offers, test the waters and see what tickles your audience's taste buds. By taking part in these campaigns, you can put your restaurant group on the culinary map and make sure everyone knows about your delicious offerings.

Always on

On top of all the tailored stuff you want to run for your brand(s), we’re working around the clock to have as many people as possible book their next unforgettable night out. Local marketing emails sent to foodies near you, social media ads, online awareness campaigns and much more; all with the objective of maximising bookings at restaurants like yours on TheFork.

Don’t forget, regardless of the marketing you want to do to boost your business - you’ll always have a personal account manager at your disposal who’s dedicated to making your marketing campaign a success. 

Let’s get to it!

In a nutshell, TheFork offers a buffet of marketing opportunities for you to dig into. From mouthwatering promotions to the delightful Yums loyalty program and sizzling campaigns, you've got all the ingredients to appeal to a diverse range of diners. So, embrace the power of marketing on TheFork and watch your restaurant group rise to the top in the world of hospitality.