Join the YUMS loyalty program to attract more diners

Making your restaurant as visible and attractive as possible to potential diners is an essential step to boosting revenue. With TheFork’s YUMS Loyalty Program, an exclusive feature of TheFork, you can do just that.

Designed to help restaurants increase their online visibility and subsequently boost bookings, our rewards program is built to help boost loyalty, which is key to long-term success. 

We’ve compiled this comprehensive guide to joining YUMS and TheFork Manager to demonstrate its potential to increase your bookings, optimise your occupancy rate and manage your empty tables better thanks to our restaurant management software, all while giving your diners increased benefits.

Did you know that  20%* of the bookings made on TheFork are made using YUMS?

This is significant because it means diners are willing to book more often when they know the restaurant is part of the YUMS loyalty program.

How do YUMS points work? 

YUMS are points diners earn when they book a table on TheFork. 

After collecting their YUMS, diners can exchange loyalty points for discounts on reservations in a partner restaurant. 

YUMS points are distributed accordingly:

• A booking made via TheFork app receives 150 YUMS. 
• A booking made on a computer or the mobile site will bring 50 YUMS.

With 1,000 YUMS, diners get a £20 loyalty discount. However, with 2,000 YUMS, the loyalty discount increases to £50!

Why join the YUMS loyalty program? 

The YUMS Loyalty Program functions as an excellent companion product to your existing marketing strategy, allowing you to leverage our data and marketing knowledge while promoting your business to our broad following of users, all eager to find their next favourite restaurant.

Did you know?

• YUMS diners make an average of 12 bookings each year through our loyalty program.
• 62% of YUMs bookings are made for parties of 2 or more. 
• 19% of bookings are made more than 2 days in advance.
• 29% of customers return to a restaurant visited via the loyalty program at least twice. 
• YUMS bookings have a no-show rate of only 0.4%!

By collaborating with our industry-specific platform, with its dedicated loyalty and rewards program, you can expect to benefit from an influx of customers dually motivated by an interest in seeking out new restaurant hotspots, and the chance to use their YUMS points. 

How does it work for your restaurant? 

Through sustained program loyalty, YUMS diners have a lot to gain and regularly take advantage of our discounts and benefits. By becoming a restaurant partner, you will benefit from increased visibility on our platform. Not only will you be highlighted on our app homepage and given a dedicated banner on-site, but you will also get the ‘YUMS accepted’ badge.

The increased site traffic generated by our eager customers to your restaurant page will guarantee extra bookings for your business. What’s more, with our diners averaging a booking per month and demonstrating excellent return customer spending habits, you can expect sustained growth over time.

Sounding good so far? We’ve saved the best for last: TheFork also co-finances the YUMs loyalty program, so when customers apply their £20 or £50 discounts to their bills in your restaurant, this sum will be automatically deducted from your TheFork invoice for the next month in the form of a credit note, up to 50% of the total fee. 

How to become a TheFork restaurant partner

If you are not yet working with TheFork, register HERE to start benefitting from our wealth of restaurant management features today.

If you are already subscribed to TheFork Manager and are interested in joining the YUMS loyalty program, get in touch with your account manager for more information. 

Looking for extra tools to boost your business? Discover how special offers can help you quickly increase your bookings.