Data-driven decision-making with our new statistics feature

Hot off the press: our brand-new statistics feature is here! We've cooked up a great new tool for restaurants, and TheFork Manager now comes with a comprehensive stats page to give you the inside scoop on boosting your profit, personalised to your own current and predictive data. 

From conversion rates to page visits to booking statistics and reviews, we've got information to help you make data-driven marketing decisions all in one place to help take your restaurant to tasty new heights.

Data-driven marketing for restaurants: what is it and how to do it?

Learning how to leverage the power of big data in the era of digital transformation can be overwhelming. However, if you want to take your business to the next level, it’s crucial to focus your marketing efforts on specific areas. As a result, you’ll be able to streamline processes and make data-driven, informed decisions for your restaurant. 

By collecting and analysing valuable, real-time insights about customers’ satisfaction rates and preferences, you’ll have the opportunity to tailor your social media and online communication strategies as well. 

Investing in compelling storytelling and creatively engaging with guests beyond their dining experience will help you establish a deeper connection and lead to repeat trade. This approach allows turning your data-driven marketing decisions into an emotional and culinary journey for your target audience. 

Are you ready to discover how TheFork Manager can enhance your appeal to customers and retention rate while accomplishing all your business goals? Keep on reading. 

Customer data analysis

When opening a new restaurant, a core business aim should be to identify your target customers. By gathering information about purchasing behaviours and booking preferences, you will have a clearer picture of how to communicate with customers successfully. By leveraging data power, you can craft an improved and tailored marketing strategy that will truly resonate with your target audience.

By knowing what guests want and expect, the quality of your service will rise, leaving your guests content and more likely to share their positive experiences in a review. This is a crucial point in your customer’s journeys that will increase your visibility, strengthen your online reputation, and foster long-term loyalty. 

Do you want to reach a larger audience and boost your profitability? Use social media platforms, such as Facebook, Instagram, TheFork, and TripAdvisor, to interact with your followers and encourage them to pay a visit to your dining establishment!

Unveiling insights

Our stats page serves up insights on the number of bookings, returning customers, and their booking sources. You will benefit from being able to spot opportunities by boosting underperforming service time slots and getting a sense of your customer's satisfaction and loyalty. Most importantly, our software estimates how additional marketing efforts can impact your statistics. 

Conversion rate optimisation

Are you wondering how many of those hungry website visitors end up making a reservation? 

Our stats page spills the beans on your conversion rates, which, combined with TheFork Manager’s other tips and software, will help get your numbers up. We provide our customers with scores to help assess menus, photos, promotions, and restaurant details. In this way, you will be able to optimise your online presence thanks to a targeted, data-driven restaurant marketing strategy.
 

Review analysis

We all know how impactful online customer reviews are. A good digital presence is the icing on the cake when it comes to attracting new guests and maintaining a stellar reputation. 

Our stats page gives you an overview of review ratings, sentiment analysis, and trends over time. This means you can dig into delicious data-driven information on customer preferences, identify areas for improvement, and address customer feedback with finesse. 

The power of investment estimation

TheFork Manager goes beyond just providing valuable insights. It also offers an algorithm to calculate the potential return on investment (ROI) for running promotions. 

By analysing historical data and considering factors like the average bill payment, food cost, and conversion rates, our algorithm assesses how promotions can impact your reservations and revenue. With this estimation, you can confidently evaluate the benefits of running promotions and make data-driven marketing decisions to maximise your profitability.

Improved decision-making

With TheFork Manager's comprehensive stats page, you'll be making informed decisions like a seasoned pro. Say goodbye to guesswork and hello to data-driven strategies for marketing, pricing, and menu optimisation. 

Your restaurant will be a well-oiled machine in no time!

Maximising promotional impact

Promotions can be a powerful ingredient to help rustle up some extra revenue, but it might not always feel like the right thing to do, and you could end up losing money. Thanks to our investment estimation algorithm, you can now evaluate the potential outcomes of your promotions before getting them up and running.

The secret ingredient for data-driven restaurant marketing

TheFork Manager's comprehensive statistics feature is the secret ingredient you've been missing to optimise your restaurant's operations and boost profitability. 

From conversion rates to customer reviews, our stats page serves up valuable insights that will help you make data-driven marketing decisions. 

With our investment estimation algorithm, you'll be cooking up promotions with confidence, knowing they'll have a positive impact on your reservations and revenue. 

Explore our other revenue management resources for restaurants here.

Let's get cooking!

Do you want to hear how TheFork could help you manage your revenue and increase your earnings? We’d love to hear from you. Click here to get in touch. 

Have you already partnered up with TheFork, and want to learn more about our new revenue management tool? Find it in TheFork Manager. As always, your Account Manager will be happy to help.