Series: Crafting the Ultimate Restaurant Page on TheFork - Menu
Your menu is the heart and soul of your culinary identity. It can transform a casual browser into a reservation and a curious foodie into a loyal customer. By ensuring your menu is up-to-date and presenting it in diverse and enticing ways, you're creating the stage for a dining experience that delights and satisfies. In this article, we'll explore why your menu is a game-changer and how you can make it work wonders for your restaurant. With these restaurant menu tips, you'll be sure to attract as many guests as possible.
Find all other articles in the "Crafting the Ultimate Restaurant Page on TheFork" series here:
Why Your Menu Matters So Much
A restaurant's menu serves as the culinary compass, guiding diners through a world of flavors and experiences. It helps set the right expectations when they decide to hit that booking button. Diners appreciate transparency, which is why TheFork offers various options to create a comprehensive experience when browsing your delectable offerings. Did you know that many diners base their dining decisions solely on the availability of a specific dish?
An updated menu means happy guests. Few things are as disappointing as discovering that a dish you were looking forward to is unavailable because the menu was outdated. Or that prices might be from a pre-inflation era. That's why, on TheFork, guests can see when your menu was last updated. It's a trust-building feature that empowers diners to make informed choices. If they see your menu was recently updated, they'll likely have more confidence in its accuracy.
The Perfect Way to Display Your Menu on Your TheFork Page
Let's explore how you can make your menu shine brilliantly on your restaurant page, and we've got plenty of tips to support you.
1. Regular Menu
The a la carte menu is your restaurant's main menu on TheFork and the perfect place to showcase your signature dishes or most popular creations. You can upload your regular menu in TheFork Manager. The best part? You don't need to painstakingly list every single drink or dish; we've simplified things for you by allowing you to upload your full menu as a PDF. You can also simply link to the menu destination on your site. After uploading, our team will ensure the items are reflected in the regular menu list, allowing you to adjust prices or dishes if needed.
Our research has shown that it's good practice to feature a diverse selection of at least 20 dishes across various categories (starters, mains, desserts, etc.). This way, you provide each potential guest with a comprehensive overview, whether they plan on enjoying just a main course or the full dining experience.
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2. Always-On Set Menus
Some restaurants offer set menus that are available year-round, such as high teas, Sunday lunches, or vegetarian menus. Make sure these menus are clearly displayed, complete with enticing descriptions. In TheFork Manager, you have the flexibility to decide when these menus are available, for which party sizes, and during which services.
3. Special Menus
Similar to always-on menus, special menus are designed for specific occasions or seasons, such as Valentine's Day or Christmas. They're a fantastic way to attract diners during these unique moments when people tend to dine out more.
4. QR Code Menu
Converting your menu into a QR code is a breeze, taking just two clicks—unless you prefer to customize it to align with your brand. QR codes offer diners in or near your restaurant a quick and contactless way to access a digital version of your menu, emphasizing convenience and safety.
5. Menu Photo Items
Your dishes probably sound delicious. Let's make them look delicious too! Adding high-quality images of your menu items can tantalize diners' taste buds and make their decision-making process even more delightful.
How to Shape Your Menu to Attract More Guests
Now that you're familiar with the array of ways to make your menu stand out on TheFork, it's time to dive in. You can do so directly from your app or browser. Your page in TheFork Manager helps you gauge the readiness of your menu on TheFork by highlighting areas for improvement. You can get started in TheFork Manager.
Your menu on TheFork isn't just a list of dishes; it's your restaurant's calling card. It can turn a casual browser into a reservation and a curious foodie into a loyal customer. By keeping your menu up-to-date and showcasing it in diverse and enticing ways, you're setting the stage for a dining experience that delights and satisfies.
Up next
Find all other articles in the "Crafting the Ultimate Restaurant Page on TheFork" series here:
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