Back to the Restaurant: communication toolkit for restaurateurs

Dear restaurateurs,

D-2 before the start of  the “Back to the Restaurant” event, the largest campaign ever launched by TheFork to support restaurants’ business acceleration and boost both their reservations and their revenue.

TheFork and all the partners of the “Back to the Restaurant” event have already started communicating via marketing campaigns, newsletters, texts, etc. towards their wide international community of foodies to make this event a success.

Are you already a partner of TheFork and participating in the Back to the Restaurant campaign? Email, text messages and social media campaigns are the ideal channels to communicate with your customers about this unique event and make them want to come to your restaurant!

To support your communication strategy towards your customers, we have developed a communication Toolkit for you with ready-to-use examples to promote your restaurant.

Follow the guide!

1) Sample email

Subject: Back to the Restaurant: Book your table with a 50% discount!"

"Dear customers,

We hope you and your families are doing well.

This is a very unusual period which affects us all at different levels, but that does not necessarily mean we cannot enjoy a great meal at a restaurant.

In order to restrict the spread of the virus and comply with government instructions, we have taken all the necessary health & safety measures so that you can have a good time at a restaurant with family, friends or colleagues.

The whole team at [RESTAURANT NAME] is looking forward to seeing you! Because coming back to restaurants is all about the joy of eating good food, our customers will be offered a 50% discount for any reservation from 17th  September to 17th November, 2020 as part of the “Back to the Restaurant” campaign by TheFork.

Don't delay, book your table in our restaurant today!

The whole team at [RESTAURANT NAME] hopes to see you soon for this gourmet start to the autumn!

Warm regards,

The [RESTAURANT NAME] team

[PHOTO OF RESTAURANT/TEAM]”

2) Examples of social media posts

Facebook post:

Text: Dear customers, from 17th September, the entire [RESTAURANT NAME] team will welcome you back with 50% off your bill! We are taking part in the #Backtotherestaurant event launched by @TheFork.uk to give you a 50% reduction on your reservations with us from 17th September to 17th  November. Reserve your table here:  [LINK TO YOUR RESTAURANT PAGE ON THEFORK]

We look forward to seeing you soon!

Instagram post:

Text: Dear customers, from 17th September, the entire [RESTAURANT NAME] team will welcome you back with 50% off your bill! We are taking part in the #Backtotherestaurant event launched by @TheFork_uk to give you a 50% reduction on your reservations with us from 17th September to 17th November. Reserve your table here:  [LINK TO YOUR RESTAURANT PAGE ON THEFORK]

We look forward to seeing you soon!

Link in the biography:  [LINK TO YOUR RESTAURANT PAGE FOR INSERTING IN YOUR INSTAGRAM PROFILE]]

Instagram stories:

3. Other communications tools: WhatsApp, Messenger, texts, etc.

Dear customers, from 17th September on, the entire [RESTAURANT NAME] team will welcome you back with 50% off your bill! We are taking part in the #Backtotherestaurant event launched by @TheFork to give you a 50% reduction on your reservations with us from 17th September to 17th November. Reserve your table here: [LINK TO YOUR RESTAURANT PAGE ON THEFORK]

We look forward to seeing you soon!

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Enjoy an incredible event and a big increase in business for the start of autumn!

#BacktotheRestaurant