Bet on Takeaway to easily boost your restaurant revenue!

Takeaway: a free new feature that will help your restaurant boost its orders!

Takeaway and delivery services can offer restaurants excellent avenues for extra profitability. Many restaurant partners that work with TheFork choose to take advantage of this lucrative secondary revenue stream with our free feature, EasyPreOrders. To learn how this service works and how to benefit from the best takeaway marketing strategies, we’ve compiled a guide to keep restaurant managers on top of takeaway market trends. 

The Importance of Takeaway Market Trends

In recent years, the takeaway market has grown exponentially. Changing consumer behaviours and constantly improving technology have made services viable that were previously too much hassle. Now, food takeaway services are integral to many restaurant’s business models. 

According to Statista’s report on takeaway market trends, the growth of online ordering technology has directly correlated with the market value of food delivery in the UK, which stood at £13.4 billion in 2022 but is predicted to rise to £17 billion by 2026.  Coincidentally, the UK also has one of the fastest-growing takeaway industries in the world, with foodservice delivery expected to grow by 2.8% this year alone. With the rapid growth evident in this sector, it is vital for restaurateurs to get to grips with the major benefits of offering a food delivery service, no matter the size of their establishment. 

Takeaway Marketing Strategies for Restaurants 

As a new but vital revenue stream for many restaurants, developing an effective takeaway marketing strategy is essential for business success. Try these practical tips to get your advertising campaign off the ground. 

• Enhance your online visibility: Online marketing has grown alongside takeaway and delivery options as a new but vital restaurant technology. Having a strong online presence is crucial for your restaurant’s success. Consider optimising your website for SEO, setting up and optimising your Google Business account, or developing a linkable app or ordering platform that customers will love to interact with. 
• Partner with delivery and takeaway platforms: Part of the success story of takeaway & delivery in recent years comes down to the growth of online platforms like UberEats, Deliveroo and JustEat. Taking advantage of these market-leading apps will expose your restaurant to a broader audience. Using these platforms will also give you helpful sales data and the opportunity to capitalise on regular promotional offers.
• Leverage social media: As one of the most powerful marketing tools, it’s no surprise that social media should play an important part in takeaway marketing as well. Engage with customers directly, and use your various platforms to quickly point hungry customers towards clickable ordering tools with promotional campaigns. At TheFork, we specifically encourage our partner restaurants to publicise our free service, EasyPreOrders, across their social media profiles.

Discover how to generate additional restaurant revenue thanks to Takeaway

A survey led by TheFork showed that before COVID, only 18% of our restaurant partners offered a Takeaway service. Subsequently, 30% explored it during COVID, and 61% of them were eager to keep offering this service to their clients post-pandemic. Based on this statistic and the consistently rising demand for takeaway options, TheFork has partnered with EasyPreOrders to provide restaurants with an easy, free tool to implement a Takeaway service and boost revenue.

What’s in it for your restaurant?

TheFork teams are always committed to helping restaurant owners, and we believe that using the Takeaway feature will improve profitability. 

In Summary, EasyPreOrders’ Takeaway tool is:

• A free* service offered by TheFork to support restaurant businesses
• Simple to use and manage thanks to tracked orders, instant payments and a 100% responsive Web App
• A convenient option for both the restaurant and users
• A widget to increase your revenue that is visible on your website, social networks, TripAdvisor and Google listing

How can I benefit from this Takeaway feature for my restaurant?

Already working with TheFork?

Just contact your account manager, who will create your restaurant account on EasyPreOrders. You will then be able to set up your Takeaway menu in a few clicks.

Haven’t partnered with TheFork yet?

Don't worry! You will be able to join our industry-leading restaurant community in just a few steps. You can start by completing this form, and our experts will contact you to activate all options in your account.

Want to make the most of EasyPreOrders?

Don’t just stop at takeaway ー from your EasyPreOrders account, learn how to set up a delivery service to benefit from another effective and easy feature that will boost your revenue. 

* At TheFork, we are waiving setup and transaction fees. You can find more information about our payment provider’s commissions directly on their website